Today we are rolling out a private beta for MyLoki, a new service for Loki. Using your current location, MyLoki can show your friends where you are on Facebook, Jaiku, your own site or blog, and on other popular platforms. Sharing location with MyLoki will keep friends up to date on your location, help you keep track of where you’ve been, stay in touch, arrange get togethers with friends in your current area, and much more.

MyLoki automates location sharing and lets you choose how and where your location is displayed. Every time you’re in a new place, you’ll check into MyLoki, simply by opening your browser or manually entering your location. The MyLoki Facebook application will post all of your locations to your Mini Feed, showing your Facebook network where you are. Updates to your location will be displayed on the MyLoki RSS feed on your profile page and can also be integrated into applications like Google MyMaps or anything that supports GeoRSS. We’ve also hooked MyLoki up with badges, so that you can post a map or icon of your location to your blog, website, or email signature.

And it’s up to you to decide which of these features you want to use. Pick only a few or use them all at once – you choose.

We believe that sharing location will enhance all of the good times you already have with social networking, but that you should have control over where your location information is posted and who has access to it. MyLoki gives you total control over who sees your location.

The beta version of the Loki Toolbar with MyLoki functionality is currently only available for Firefox on Windows XP. We will be rolling out support for all other platforms shortly.

Head on over and request a My Loki invite code now.