I created an account on Twitter for Loki the other day. Some smaller announcements will be posted there so be sure to follow me to get all the latest news.

http://twitter.com/lokidotcom

Today we announced a number of new partners that are using Loki to power their sites and drive a location-aware experience for their users.

Be sure to head over to their sites and use Loki to discover the world around you. Below are snippets from the press release…

Geocaching.com is the world’s largest geocache listing site with over 3 million participants worldwide. “Loki allows us to deliver location-specific geocaching search results without a user needing to submit their location. This is just another way in which we can support our community, allowing geocachers access to information in a way that best serves them,” said Jeremy Irish, Groundspeak’s president and CEO.

Krillion is a premier provider of local shopping search information, serving today’s ready-to-buy consumers who research products online for purchase from retailers in their neighborhood. Krillion’s success comes from its ability to provide online shoppers with real-time, location-specific product availability information from major retailers in the U.S. “Loki’s technology provides us with the ability to instantly locate the user who is researching products online, show them the closest retail outlets with the item in stock and, most importantly, provide instant directions from their exact location to the store,” said Joel Toledano, CEO and founder of Krillion.

FireEagle is the secure and stylish way to share your location with sites and services online. We want to make the whole web respond to where you are, and to help you discover more about the world around you. See the announcement from earlier too.

Whrrl (Loki integration is not launched yet), a new social discovery service from Pelago, Inc. uses elements of social networking, local discovery and user-generated content to create a unique medium for finding and sharing local information with friend networks. Whrrl delivers real-time updates, reviews and locations of people, places and events in the physical world through both Web and mobile platform. “It is crucial for us to deliver seamless location experiences - whether via mobile device or a laptop - and Loki allows us to do that through some very impressive geotargeting capabilities,” said Darren Vengroff, CTO and co-founder of Pelago.

CitySquares is a local Boston company that brings together local businesses and their consumers to provide rich, hyper-local content for urban and suburban communities. With its recent expansion, CitySquares’ footprint extends from Boston to the Route 128 belt and offers information on over 65,000 local businesses.

UpNext is the new and exciting way to explore and discover your city in 3D. Rather than sifting through pages and links of data, UpNext enables you to glide around your city, virtually. Exploring has never been easier.

We are happy to announce, in conjunction with the Where 2.0 conference, that we have just launched support for Yahoo! FireEagle and Twitter in MyLoki. Just log into your MyLoki account, head over to the Share page and enable integration for both.

If you are at Where2.0, be sure to stop by our booth and say hi.

A bunch of us from Loki and Skyhook will be at Where 2.0 and WhereCamp next week and Skyhook will be a sponsor of both events.

We will have a Loki booth at Where 2.0 and we will be demoing a number of great products from our partners that have integrated Loki functionality into the applications and sites. Be sure to stop by the booth and check it out.