Today we announced a number of new partners that are using Loki to power their sites and drive a location-aware experience for their users.

Be sure to head over to their sites and use Loki to discover the world around you. Below are snippets from the press release…

Geocaching.com is the world’s largest geocache listing site with over 3 million participants worldwide. “Loki allows us to deliver location-specific geocaching search results without a user needing to submit their location. This is just another way in which we can support our community, allowing geocachers access to information in a way that best serves them,” said Jeremy Irish, Groundspeak’s president and CEO.

Krillion is a premier provider of local shopping search information, serving today’s ready-to-buy consumers who research products online for purchase from retailers in their neighborhood. Krillion’s success comes from its ability to provide online shoppers with real-time, location-specific product availability information from major retailers in the U.S. “Loki’s technology provides us with the ability to instantly locate the user who is researching products online, show them the closest retail outlets with the item in stock and, most importantly, provide instant directions from their exact location to the store,” said Joel Toledano, CEO and founder of Krillion.

FireEagle is the secure and stylish way to share your location with sites and services online. We want to make the whole web respond to where you are, and to help you discover more about the world around you. See the announcement from earlier too.

Whrrl (Loki integration is not launched yet), a new social discovery service from Pelago, Inc. uses elements of social networking, local discovery and user-generated content to create a unique medium for finding and sharing local information with friend networks. Whrrl delivers real-time updates, reviews and locations of people, places and events in the physical world through both Web and mobile platform. “It is crucial for us to deliver seamless location experiences - whether via mobile device or a laptop - and Loki allows us to do that through some very impressive geotargeting capabilities,” said Darren Vengroff, CTO and co-founder of Pelago.

CitySquares is a local Boston company that brings together local businesses and their consumers to provide rich, hyper-local content for urban and suburban communities. With its recent expansion, CitySquares’ footprint extends from Boston to the Route 128 belt and offers information on over 65,000 local businesses.

UpNext is the new and exciting way to explore and discover your city in 3D. Rather than sifting through pages and links of data, UpNext enables you to glide around your city, virtually. Exploring has never been easier.

We are happy to announce, in conjunction with the Where 2.0 conference, that we have just launched support for Yahoo! FireEagle and Twitter in MyLoki. Just log into your MyLoki account, head over to the Share page and enable integration for both.

If you are at Where2.0, be sure to stop by our booth and say hi.

A bunch of us from Loki and Skyhook will be at Where 2.0 and WhereCamp next week and Skyhook will be a sponsor of both events.

We will have a Loki booth at Where 2.0 and we will be demoing a number of great products from our partners that have integrated Loki functionality into the applications and sites. Be sure to stop by the booth and check it out.

I was waiting to announce it until the official press release came out but TechCrunch and Mashable both have coverage on the launch so I might as well post now.

In this launch we take MyLoki out of a private beta and open it up to anyone that wants to sign up and play with it. We also update Loki Toolbar to version 2.2 which adds MyLoki integration for automatic updates and new platform support. We now officially support Internet Explorer and Firefox on Windows XP, Windows Vista and OS X. And Loki Mobile gets in on the update now and makes it officially to 1.0. We now support the same WiFi location goodiness on Windows Mobile 5 and Symbian S60.

For those of you who haven’t heard of or used MyLoki its a new service to go along with Loki Toolbar and Loki Mobile that allows you to easily share your current location with friends using things like RSS, Badges for your blog or email and Facebook. I use the Map badge in my sidebar so you can know exactly where I am at any time. I also have a Location Feed that uses GeoRSS and exports the current city I am in.

We are also really excited to work with the great team over at FireEagle, the new Yahoo geolocation brokering service. If you have Loki installed, you can use it to automatically set your location and we will eventually be working with them to help publish directly to their service.

So go check out MyLoki, download Loki and add the Loki Facebook app…

Unbeknown to us until a sharp Loki user across the pond told us, the BBC’s Kate Russell profiled Loki on her TV Show Webscape . Go here and then click ‘Watch Now’ on the right hand side. Fast forward to minute 23 and bada-bing - we have landed on the shores of Her Majesty’s doorstep. There’s also a transcript for those who prefer the ancient art of reading.
This is all part of our plan for world domination through better location. Stay tuned for more information on Skyhook/Loki coverage in Europe and Asia…and country/region specific channels and content soon after!

We are happy to announce the launch of Loki for all of you Mac users. The current version wont have the toolbar that the Windows users are used to, but it does have the Javascript API in it and will allow you to use Loki on any sites that support it. Our good friends over at Socialight have already added support for Loki into their site, so after you install it, you can go test Loki at www.socialight.com.

You can also use the Loki FindMe page as your starting point with Loki. It will automatically determine your location and let you start searching for things around you right away.

We have been getting a lot of support requests asking if Loki works on Vista. I usually like to start with bad news first then follow up with the good stuff. The bad news is that Loki does not currently support Vista. There are a number of reasons, but the biggest is that Microsoft re-architected the way in which programs access the WiFi driver and almost the entire wireless subsystem and we could only begin research into how to support it once Vista was released.

Now the good news — we have been cranking away at it for some time now and we expect to support Vista soon. So stay tuned.

So we apologize to you avid Loki users who have upgraded to Vista, but we should be back on your machine soon.

Loki 2.0 has launched! Today’s release features the new Javascript API, a reskinning, and a number of performance and bug fixes.

• Javascript API - Website developers can now implement Loki’s positioning system with only a few lines of Javascript. Enhancing applications and websites with location awareness is now easier than ever.Head over to the Developers Section to learn more and sign up as a developer.
• Updated UI - The user interface has been cleaned up, beautified and reskinned with new icons. Tasks are now grouped together for easy navigation. And now you can minimize the toolbar when you’re not using it.

Visit the download page and update to the latest version of Loki.